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Case Study

This is where you'll find all of the case studies I've written.

These are usually projects I've worked on where I can't share details, numbers or hard facts. So instead I share what I've learnt while working on the project.

Some case studies are experiments I've run myself but the article was written after the experiment finished. In which case, the article will share lots of numbers and examples.

For my latest experiments, please see the category page.