Hello, my name is Nate ‘Vancano’ Smith and I’m a content specialist focused on SEO, content design and reporting on website analytics.

I help people use content to create business results.

Since 2009 I’ve worked in content marketing across various content roles such as creative designer, email marketer and copywriter. Through it all writing copy and analysing campaign results have been my core strengths. I'm also a champion for the use of SEO, email and content marketing.

I’m currently the Web Content Officer for the University of Huddersfield; where I write content, advise on information architecture and report on web analytics.

It’s important to note that all views expressed on this website are my own and do not reflect the views of the University.

About this website

This is my personal blog. It’s my sandbox to run experiments, learn new technologies and write about things that don’t fit on my other websites.

Sometimes you need a place where you can store thoughts, play with ideas and find the fun in writing. That is this website.

What I'm working on

If you’d like to know what I’m currently working on then checkout my “Now” page.