Hello, my name is Nathan ‘Vancano’ Smith and I’m a Web Content Officer with a speciality in conversion focused copywriting and analytics.
Since 2009 I’ve worked in content marketing across various content roles such as creative designer, email marketer and copywriter. Through it all writing copy and analysing campaign results have been my core strengths.
I’m currently the Web Content Officer for the University of Huddersfield; where I write content, advise on information architecture and report on web analytics.
It’s important to note that all views expressed on this website are my own and do not reflect the views of the University.
About this website
Sometimes you need a place where you can store thoughts, play with ideas and find the fun in writing. That is this website.
First things first. Why Vancano? I’ve written an article about why here.
If you’d like to know what I’m currently working on then checkout my “Now” page.